For an explainer video to be successful and go viral on the internet and reach a mass audience and effectively convert viewers into consumers, adequate planning and execution strategies must be well thought out. This should not just be in the pre-production and production phases but also in the post-production phase which is equally important as it is the phase where the content is now pushed to the target audience.
a. Plan the Launch
Adequately plan for the launch of the explainer video regarding the release dates, and how you would promote the content. During planning, the risks are assessed, and measures to curb any risk that may arise after the video has been rolled out are put into place. Planning allows the team to go through the video or videos being launched to ensure that issues that may arise such as copyright for music used in case an original score were not used and prepare relevant documents that may be needed.
b. Select A Host
c. Marketing Plan
d. Integration of the Video into the Website
The explainer video created should fit within the demands of the brand and content smoothly. A test on the videos should first be done before launching the video officially. If the video cannot be integrated into the website seamlessly then, considerations should be taken, and measures to ensure that the video created is relevant to the brand and serves to enhance the brand. Launching a video means that the video goes into the brand’s official channels and recalling of a video if it does not fit the brand lose credibility it is important therefore to check the compatibility of the brand, website, and content with that of the video created.
Taking the above factors with the level of seriousness that they require ensuring that the launch of an explainer video for the brand if effective and achieves both the short and long-term objectives of the video.
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